AI production / 2026

MG Motor - Davis Cup TV Commercial

The TV commercial for the MG Motor and Davis Cup partnership, produced with AI.

Client
MG Motor Italia
Agency
Zelo
Role
Senior Producer
Year
2026
Format
TV commercial

The TV commercial for the MG Motor partnership with the Davis Cup, created with AI. A team of AI creators worked alongside the agency’s creative direction, from first frames to final edit.

I scouted and selected the AI creators, organised the project from brief to delivery and managed the relationship with the client.

What I did

Pre-production

  • Research and selection of AI creators
  • Project planning

Production

  • Project organisation and timeline
  • Coordination of agency and AI creators

Client

  • Account management with MG Motor Italia