Branded content

I specialise in smart production, a way of making branded content that fits how social media really works. It starts with finding the right creators, then builds a lean set around them, with fewer people, light equipment and fast turnarounds. Content made to go viral, that moves at the speed of the feed without the weight of a traditional shoot.

Luca Argentero x Enilive - Sodamore2026TikTok content with Luca Argentero, shot in an Enilive caféBe a PleniDude by Plenitude2025Talent format for the brand creator team, award winnerEnilive on TikTok2025Always-on series across 7 Italian cities, 49M viewsPlenitude House2024Reality format on TikTok, 12 creators, 55.7M views