Plenitude House

Plenitude wanted to introduce itself to a generation that barely knew the brand, and to talk about conscious energy use without lecturing. The answer was a house. Two editions, six creators each, living together for five days between challenges, guests and expert talks, all filmed in native TikTok language.

I led the production end to end, from creator casting and the choice of the video production company to location scouting, set design and the on-site logistics of the format, through to post-production.