Enilive wanted to bring its stations, food stores and mobility services to a TikTok audience. The answer was a squad of six creators on the road, telling the brand through trips, challenges and exclusive access to events like the Sanremo festival and Serie A matchdays.
Most of the content was shot in stations and stores open to the public, a live set where every frame had to respect brand guidelines, with customers, signage and noise to manage in real time.
I led the production end to end, from creator casting and the choice of the video production company to location scouting and the logistics of every shooting day across the country, through to post-production.
49Mviews in the first two months
406kinteractions
31.7knew followers
72pieces of content in ten weeks
12production days in 7 cities
6creators