Be a PleniDude by Plenitude

Plenitude wanted its own faces to talk about energy on social media, people with real technical knowledge and a native creator voice. We built “Be a PleniDude”, a talent format inside the Plenitude offices where fifteen aspiring creators spent a week between masterclasses with energy experts and daily creative briefs, all filmed as a TikTok series. At the end, six of them joined the brand’s official creator team.

I managed the casting of the participants, coordinated the set design and the production company, and ran the on-site logistics and organisation of the whole week.